Unnat Bharat Abhiyan (UBA) is a flagship program of the Ministry of Education (MoE), Government of India (GOI). The program’s vision is to leverage knowledge through institutions so as to bring about transformative change in rural development and build an inclusive India.
The mission of UBA is to enable higher educational institutions to work with people in rural India to identify development challenges and find appropriate solutions for sustainable growth. The program aims to create a connection between society and the academic system by providing knowledge and practices for emerging professions and upgrading the capabilities of both public and private sectors to respond to the development needs of rural India.