Bachelor of Business Administration Department

Ambalika Institute of Management and Technology (AIMT) offers a three year undergraduate program in Business Administration, commonly known as BBA. It is the best management course in Lucknow affiliated to the Dr. A.P.J. Abdul Kalam Technical University (AKTU), with a focus on Business management, Business administration, and Entrepreneurship. At Ambalika Institute of Management and Technology, a bachelor’s degree in Business Administration (BBA) aims to impart professional skills of leadership, strategic thinking and communication in the domains of financial, marketing, human resources and operations management to the students.

At AIMT, classroom lectures are used for academic learning, while numerous training programs, workshops, and guest lectures are planned to provide practical experience. Our BBA course comprises general education classes in Mathematics, English, and Science, as well as business-specific topics like Accounting, Finance, Economics, Marketing, Management, and Organizational behavior. Internships, case studies, and other hands-on learning opportunities are also part of the program. After completing our program, graduates have a solid awareness of the corporate environment as well as the information and abilities required to manage it.

A bachelor’s degree in Business Administration gives a solid foundation in all areas of business, including management, economics, communications, accounting, and marketing. Students study about all facets of business management through lectures, practical projects, and internships. This program is designed for individuals who desire to work in corporate management.

BBA graduates are in great demand by organisations all over the world; hence, a career in business administration could be an excellent choice for anyone looking for a lucrative and gratifying career path.

BBA graduates have numerous job opportunities to choose from in India. These careers are very popular because of the number of positions open to business majors and their in-depth knowledge regarding the running of a company.

Business graduates can work as marketing specialists, public relations representatives, and product developers or they can pursue roles outside the realm of business by becoming travel agents or event planners.

BBA graduates have better scope in the government sector in India with a better salary package. 

Program Outcomes

  1. Strategic Thinking and Decision-Making
    Develop the ability to analyze business environments, formulate strategies, and make data-driven decisions to solve complex business problems effectively.
  2. Leadership and Teamwork
    Cultivate leadership skills and the ability to collaborate in diverse teams, manage conflict, and achieve organizational goals.
  3. Global Business Acumen
    Understand global business trends, cross-cultural management practices, and international market dynamics to succeed in a globalized economy.
  4. Ethical and Social Responsibility
    Demonstrate ethical behavior and social responsibility by integrating sustainability principles and corporate governance into decision-making processes.
  5. Analytical and Critical Thinking
    Apply quantitative and qualitative tools to analyze business data, evaluate risks, and develop innovative solutions to organizational challenges.
  6. Entrepreneurship and Innovation
    Nurture entrepreneurial mindsets and the ability to identify opportunities, create business plans, and foster innovation in diverse industries.
  7. Effective Communication
    Develop advanced verbal and written communication skills to convey ideas, strategies, and business insights clearly and persuasively to stakeholders.
  8. Technological Proficiency
    Leverage modern technology, analytical tools, and digital platforms to optimize business operations and drive competitive advantage.
  9. Industry Readiness
    Bridge the gap between theoretical knowledge and practical application through experiential learning, internships, and industry collaboration, preparing students for leadership roles.
  10. Lifelong Learning and Adaptability
    Instill a commitment to continuous learning and adaptability to evolving business trends, technological advancements, and global challenges.
  11. Interdisciplinary Knowledge
    Integrate concepts from various disciplines such as economics, marketing, finance, operations, and human resources to make well-rounded decisions.

Department Vision

Through cutting-edge research, experiential learning, and a commitment to leadership, our BBA program aims to nurture innovative thinkers, strategic decision-makers, and ethical leaders who are well-prepared to address the evolving needs of businesses worldwide. By fostering industry-academia collaboration, embracing cutting-edge technologies, and promoting a global perspective, we strive to create professionals capable of excelling in leadership roles across sectors. Through a commitment to career readiness and lifelong learning, we empower graduates to achieve sustained professional success and make meaningful contributions to their organizations

Department Mission

The mission of the BBA Department is to provide a comprehensive education that prepares students to become effective leaders and decision-makers in the global business environment. We are committed to delivering a curriculum that integrates theory with practical experience, fostering critical thinking, strategic problem-solving, and innovative leadership. We aim to equip students with the skills and knowledge necessary to excel in diverse management roles. Our department emphasizes ethical decision-making, social responsibility, and sustainability, ensuring that graduates are well-prepared to drive positive change within organizations and contribute to society’s development. We also promote a culture of lifelong learning, enabling our students to continuously adapt to the evolving challenges and opportunities in the world of business. 

Career Opportunities

An undergraduate degree in Business Administration (BBA) in India offers a multitude of career opportunities across various industries. As India continues to grow as a global economic powerhouse, businesses are increasingly looking for skilled professionals to drive growth and innovation. Below are some specific industries and roles where a BBA graduate can build a promising career:

Corporate Sector:
Large corporations across sectors such as manufacturing, IT, and consumer goods constantly require skilled management professionals. BBA graduates can pursue roles like Marketing Manager, Sales Manager, Business Analyst, or Operations Manager. These positions allow them to oversee and strategize business growth, customer acquisition, and efficiency in operations.

Banking and Finance:
With India’s thriving banking sector, BBA graduates can step into roles such as Relationship Manager, Credit Analyst, or Financial Planner. The rapidly expanding fintech industry also offers opportunities for BBA graduates to work in roles like Risk Analyst or Financial Consultant, leveraging new technologies to improve financial services.

Human Resources (HR):
Human resource management is a key function in any organization. A BBA graduate can aspire to roles like HR Manager, Recruitment Specialist, or Training and Development Manager. In these roles, they would be responsible for talent acquisition, employee engagement, and fostering a productive work environment.

Retail and E-commerce:
India’s burgeoning retail and e-commerce sectors offer opportunities for BBA graduates to work as Product Managers, Supply Chain Managers, or E-commerce Strategists. These roles focus on inventory management, customer satisfaction, and online business development.

Consulting:
Management consulting firms actively hire BBA graduates for roles like Business Consultant, Strategy Consultant, or Market Research Analyst. In these roles, professionals help organizations optimize processes, improve business performance, and enter new markets.

Entrepreneurship:
With the rise of the startup ecosystem in India, many BBA graduates aspire to become entrepreneurs. They can start their own businesses or work in Product Development, Business Strategy, or Operations Management within a startup. With government initiatives like Startup India, entrepreneurs are receiving increased support, making it an attractive field for BBA graduates.

Hospitality and Event Management:
The hospitality industry, including hotels, travel agencies, and event management companies, offers roles such as Event Planner, Hotel Manager, or Operations Head. BBA graduates can also specialize in areas like customer service, logistics, and supply chain management within this sector.

Logistics and Supply Chain Management:
As India positions itself as a key player in global trade, the logistics and supply chain sectors are expanding. BBA graduates can pursue roles such as Supply Chain Analyst, Logistics Manager, or Procurement Manager, focusing on ensuring the efficient movement of goods and services.

Marketing and Advertising:
With India’s vibrant advertising and marketing industry, roles such as Brand Manager, Digital Marketing Manager, Content Strategist, or Market Research Analyst are highly sought after. BBA graduates can utilize their skills to plan campaigns, conduct market research, and enhance customer engagement.

In addition to these sectors, the scope for BBA graduates extends to industries like healthcare, education, media, real estate, and more.

Moreover, the skill sets gained during a BBA program—such as strategic thinking, leadership, communication, and problem-solving—prepare graduates for a broad range of roles. The exposure to various business functions allows them to choose specialized career paths and explore leadership roles over time. With the increasing importance of business professionals who can adapt to dynamic markets, a BBA degree provides a robust foundation for growth in any chosen field.

Curriculum & Syllabus

The Bachelor of Business Administration (BBA) program at Dr. A.P.J. Abdul Kalam Technical University (AKTU) is a three-year undergraduate course designed to provide students with a comprehensive understanding of business principles and practices.

This curriculum is designed to equip students with the necessary skills and knowledge to excel in the dynamic field of business administration.

Semester I:

    • Principles of Management
    • Financial Accounting
    • Business Communication
    • Business Mathematics
    • Microeconomics
    • Environmental Studies

Semester IV:

    • Consumer Behavior
    • Financial Management
    • Production Management
    • Sales Management
    • Research Methodology
    • Operation Research

Semester II:

    • Organizational Behavior
    • Principles of Economics
    • Management Accounting
    • Soft Skills–I
    • Basics of Statistics
    • IT Application–II
    • Indian Constitution

Semester V:

    • Entrepreneurship & Small Business Management
    • Managerial Economics
    • Cost and Management Accounting
    • Income Tax Law and Accounts
    • Industrial Law
    • Computer Fundamentals

Semester III:

    • Advertising Management
    • Human Resource Management
    • Marketing Management
    • Company Accounts
    • Company Law
    • 360 Degree Appraisals

Semester VI:

    • Management Information System
    • Strategic Management & Business Policy
    • Goods and Services Tax
    • International Trade
    • Auditing
    • Fundamentals of E-Commerce

For detailed information on the syllabus, click here

Department Achievements

Recently, our Additional Director, Dr. Shweta Mishra, presented her research paper titled “Moderating the Role of WhatsApp in Learners’ Advancement in Higher Education” at the International Conference on Business and Technology (ICBTOxford 2024) held at the University of Oxford, UK.

Industry Academia Interaction

The department of Management has collaborations with LMA (Lucknow Management Association), and PHDCCI (PHD Chamber of Commerce and Industry).  The intent of these collaborations is to bridge the gap between academia and industry, fostering practical knowledge exchange, skill development, and an ecosystem conducive to innovation and industry-ready talent.

 

Lucknow Management Association (LMA)

LMA was founded in 1976 by a group of distinguished professionals in Lucknow under the leadership of the Late Mr. T.N. Dhar, who was the Secretary, Planning, Govt. of U.P., at the time.  Over the years, LMA has hosted a series of lectures featuring prominent management speakers who have presided over the meetings. Our students regularly participate in these lectures organized by LMA.

 

PHD Chamber of Commerce (PHDCCI)

PHDCCI has been working as a catalyst for the promotion of Indian industry, trade and entrepreneurship for the past 119 years. It is a forward looking, proactive and dynamic PAN-India apex organization. As a partner in progress with industry and government, PHDCCI works at the grass roots level with strong national and international linkages for propelling progress, harmony and integrated development of the Indian economy. Acting as the “Voice of Industry & Trade,” it has reached out to more than 1,50,000 large, medium and small industries in the years since its inception.

  • 15 students participated in the Academic Session on Promoting Collecting Action (SDG 16) on 29/11/2024, at PHD House, Lucknow.
  • In collaboration with the Ministry of MSME, Govt. of India, Invest UP and ODOP, Uttar Pradesh, PHDCCI is organizing the 3rd edition of UPITEX (Uttar Pradesh) International Trade EXPO from 23/01/25 to 27/01/25 at Indira Gandhi Pratisthan, Lucknow. Our students will be volunteering for the same as Event Managers.

Faculty List

S. No. Session Faculty Name Department Designation
1 2024-25 MS MANSI SRIVASTAVA BBA ASSISTANT PROFESSOR
2 2024-25 MS VASINI GAUTAM BBA ASSISTANT  PROFESSOR
3 2024-25 MS JYOTI SINGH BBA ASSISTANT  PROFESSOR
4 2024-25 MR ABHISHEK SRIVASTAVA BBA ASSISTANT  PROFESSOR

We look forward to helping you acquire one of the top BBA degrees from AIMT, Lucknow. Apply today or send us your queries!