The Department of MBA at AIMT

Ambalika Institute of Management and Technology(AIMT) offers a two year postgraduateprogramme in Business Administration, specifically, M.B.A, in Lucknow.  It is the best management course in Lucknow with four specialisations in Finance, Marketing, HR and Operations Management.

Nestled at the forefront of innovation and education, our department of MBA stands tall as a beacon of knowledge, discovery and ingenuity since 2009, offering an MBA programme which is affiliated with Dr. APJ ABDUL KALAM UNIVERSITY and affords dual specialization in Marketing, Finance, HR, and Operations Management.

Ambalika Institute of Technology and Management has become the dominant MBA College in Lucknow. We impart industry-oriented education and strive for 100% placements with reputed companies. Our department initiated unique Knowledge Clubs of Finance, Marketing and Human Resources to create a hub of creativity and collaboration where students would hone their skill sets and develop a mindset of striving for excellence.

Our PDP classes, mock interview sessions and our collaboration with LMA and PHDCOC have fostered an environment where dreams are actually transformed into reality. Our thrust of providing classes for competitive examination training has inspired generations of trailblazers, shaping the minds of future leaders, innovators and change makers.

At Ambalika Institute of Management and Technology, a master’s degree in Business Administration (MBA)equips you with core management knowledge, allowing you to build crucial soft skills and leadership abilities while gaining a comprehensive understanding of business across domains like marketing, finance, and accounting.

MBA in Marketing from AIMT

The MBA specialization in Marketing at AIMT is available to students who want to learn about branding, advertising, market tactics, and resource management. MBA Marketing students are prepared to use analytics, communications, storytelling, customer behavior, and management abilities to craft a narrative around specific products and services.

MBA in HR (Human Resources) from AIMT

The MBA in HR is meant to give students a thorough understanding of the many facets of human resource management. It covers topics including hiring, onboarding, training, performance reviews, employee relations, pay, and organizational growth. The programme is carefully designed to produce strategic thinkers who can effectively manage human capital in the face of the ever-changing difficulties that modern firms face.

MBA in Finance from AIMT

Our MBA Finance programmeis also a two year postgraduate programme which enhances proficiency in Accounting, Banking, Corporate Acquisitions & Mergers, Corporate Financial Planning, and Financial Management. The structure of the MBA Finance curriculum allows students to analyze financial reports, forecast financial and economic trends, make profitable stock investments, strike a balance between risk and profitability, and manage and maximize investment portfolios with the least amount of risk.

MBA in Operations Management

Designing and managing the production of goods and services is the focus of operations management, which makes sure that companies use resources effectively to satisfy client demands. Its focus is on overseeing a production system in its entirety that transforms inputs into outputs.Students pursuing an MBA in operations management learn how to effectively oversee the internal processes of a business that result in the production and distribution of a successful product.

Department Vision

To promote entrepreneurial culture, develop managerial and communication skills of the students to enable them in contributing to the development of the society and the nation.

Department Mission

  • The essence of Department of Management Studies is to constantly strive to provide an In-depth knowledge to its students so that they add value to the Existing treasures of business and managerial concepts
  • Promote lateral thinking and a spirit of enquiry among our students so that they look from a different angle through a creative approach by which they are able to provide simple solutions to complex business problems.
  • We owe to deliver through our teaching learning process the richness of entrepreneurship and multidisciplinary knowledge in a way where ethics and Social commitments will be the corner stone for our students.

Programme Educational Objectives

  • PEO1: To prepare our students to find suitable employment commensurate with their qualification
  • PEO2: To create good entrepreneurs who may contribute to the nation building and generate job opportunities for others.
  • PEO3: To develop proficiency in students for higher studies and R & D for the solution of complex problems for betterment of the society.
  • PEO4: To develop students as responsible citizens with high moral and ethical values who can become asset to a vibrant nation

Programme Outcomes

  1. Apply knowledge of management theories and practices to solve business problems.
  2. Foster Analytical and critical thinking abilities for data-based decision making.
  3. Ability to develop Value based Leadership ability.
  4. Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
  6. Ability to develop entrepreneurial skills with proper usage of professional skills.
  7. Ability to foster innovative and creative skills by the research oriented methodology.
  8. Ability to enhance the industry oriented skills sets by inculcating communication, IT and management skills.

Programme Specific Objectives

Career Opportunities

After completing an MBA in India, graduates can pursue various career options depending on their specialization. The four major streams of MBA—Marketing, Human Resources (HR), Finance, and Operations Management—open up diverse professional paths. Here’s an overview of the potential career options in each stream:

  1. Marketing:

Marketing remains one of the most popular MBA specializations. It offers numerous career opportunities in both traditional and digital marketing. MBA graduates in Marketing can pursue roles such as:

  • Brand Manager: Overseeing the development and management of a brand, ensuring it aligns with the company’s vision and consumer preferences.
  • Marketing Manager: Planning and executing marketing strategies, identifying customer needs, and driving the growth of products or services.
  • Digital Marketing Manager: Managing online marketing campaigns, social media strategies, SEO, and SEM to build brand awareness and drive online sales.
  • Market Research Analyst: Analyzing market trends, customer behavior, and competitor strategies to help companies make informed decisions.
  • Sales Manager: Leading sales teams, setting targets, and developing strategies to drive revenue.

In India, with the rapid growth of e-commerce and digital platforms, the demand for marketing professionals with expertise in digital marketing and consumer behavior is particularly high.

  1. Human Resources (HR):

HR is a crucial function in organizations, and an MBA in HR equips graduates with the skills needed to manage a company’s workforce effectively. Career options for HR graduates include:

  • HR Manager/Director: Leading HR operations, managing recruitment, employee relations, performance management, and organizational development.
  • Talent Acquisition Specialist: Focusing on recruitment, talent sourcing, and hiring top candidates to meet the organization’s needs.
  • Learning and Development Manager: Designing and overseeing training programmes aimed at employee growth, leadership development, and skills enhancement.
  • Compensation and Benefits Manager: Managing employee compensation, bonuses, incentives, and benefits packages to ensure competitive compensation structures.
  • Employee Relations Manager: Addressing employee concerns, resolving disputes, and ensuring a harmonious workplace environment.

As businesses grow and evolve, there is a heightened need for HR professionals who can handle a diverse and dynamic workforce, manage workplace culture, and drive employee satisfaction.

  1. Finance:

MBA graduates with a specialization in Finance often secure high-paying positions across various industries, such as banking, consulting, and investment. Some key career options include:

  • Investment Banker: Advising clients on mergers, acquisitions, and financial transactions, and working in corporate finance or investment management.
  • Financial Analyst: Analyzing financial data, preparing reports, and advising management on investment decisions, risk management, and budgeting.
  • Corporate Finance Manager: Managing a company’s finances, working on budgeting, forecasting, and financial planning, and ensuring financial health.
  • Risk Manager: Identifying, assessing, and mitigating risks in financial portfolios, market investments, or overall business operations.
  • Wealth Manager: Providing financial planning advice to high-net-worth individuals, including investment strategies, tax planning, and estate management.

In India, the finance sector is rapidly expanding, driven by both traditional industries and fintech startups, offering ample opportunities.

  1. Operations Management:

Operations management focuses on improving business processes, optimizing resources, and ensuring smooth production and delivery of goods and services. Career options for MBA graduates in Operations include:

  • Operations Manager: Overseeing day-to-day operations, managing teams, improving efficiency, and ensuring quality standards are met.
  • Supply Chain Manager: Managing the end-to-end supply chain, including procurement, inventory management, logistics, and distribution.
  • Production Manager: Overseeing the production process, managing timelines, ensuring product quality, and minimizing costs.
  • Logistics Manager: Managing transportation, warehousing, and the movement of goods across various locations.
  • Consultant in Operations: Advising companies on operational strategies, process improvement, and cost optimization.

With industries like manufacturing, logistics, and retail growing in India, the demand for skilled operations managers is on the rise.

Curriculum & Syllabus

The curriculum for an MBA programme affiliated with Dr. A.P.J. Abdul Kalam Technical University (AKTU) typically aims to provide students with a comprehensive understanding of business management concepts, along with specialized knowledge in specific streams like Marketing, Finance, Human Resources (HR), and Operations Management. While the exact curriculum can evolve from year to year, the general structure is divided into core subjects and elective courses tailored to each specialization. Here’s an overview of the typical MBA curriculum at AKTU, categorized by the four specializations:

For detailed information on the syllabus, click here

Core Subjects (Common across All Specializations)

These foundational subjects are common to all MBA students and provide a holistic view of business management.

  • Principles of Management
  • Managerial Economics
  • Accounting for Managers
  • Organizational Behavior
  • Quantitative Techniques for Managers
  • Marketing Management
  • Business Communication
  • Business Environment
  • Operations Management
  • Human Resource Management
  • Financial Management
  • Strategic Management
  • Business Law
  • Research Methodology
  • Ethics and Corporate Governance
  • Project Management
  • Entrepreneurship Development

These core courses ensure that all MBA graduates, regardless of specialization, acquire the necessary skills to manage diverse business functions.

Human Resources (HR) Specialization:

The HR specialization aims to develop skills in managing human capital and organizational behavior. Key subjects in HR might include:

  • Organizational Development
  • Compensation and Benefits
  • Recruitment and Selection
  • Labor Laws and Industrial Relations
  • Employee Relations
  • Leadership and Talent Management
  • Training and Development
  • Performance Management
  • HR Analytics
  • Strategic HRM
  • Change Management

HR specialists are trained to handle employee-related challenges, focusing on talent management, conflict resolution, and fostering a productive organizational culture.

Specialized Courses

Marketing Specialization:

Students specializing in Marketing are exposed to topics that help them understand consumer behavior, marketing strategies, and market research. Typical marketing electives might include:

  • Consumer Behavior
  • Sales and Distribution Management
  • Advertising and Promotion
  • Brand Management
  • Digital Marketing
  • Retail Management
  • International Marketing
  • Services Marketing
  • Marketing Research
  • Marketing Analytics
  • Product and Price Management

The marketing curriculum focuses on the latest trends in the field, such as digital marketing and social media strategies, making graduates well-equipped for the evolving marketing landscape.

Operations Management Specialization:

Operations Management focuses on optimizing business processes and improving efficiencies in production and service delivery. Relevant electives include:

  • Supply Chain Management
  • Logistics Management
  • Production and Operations Planning
  • Quality Management
  • Inventory Management
  • Lean Management
  • Project Management
  • Service Operations Management
  • Operations Strategy
  • Facility Layout and Design
  • Six Sigma and Total Quality Management

Operations management students are trained to manage large-scale production and service operations, focusing on optimizing costs, resources, and time.

Finance Specialization:

For students choosing Finance, the programme focuses on developing expertise in financial markets, investment strategies, and financial risk management. Some of the key electives include:

  • Financial Markets and Institutions
  • Investment Management
  • Corporate Finance
  • International Finance
  • Financial Statement Analysis
  • Risk Management
  • Banking and Financial Services
  • Derivatives and Risk Management
  • Taxation Management
  • Financial Modelling
  • Mergers and Acquisitions

This specialization prepares students for careers in banking, investment analysis, financial planning, corporate finance, and financial consultancy.

Capstone Project/Internship:

In the final year, students are typically required to undertake a summer internship after the first year, where they apply theoretical knowledge in a real-world business environment. The internship is followed by a Capstone Project or dissertation in the final semester, which allows students to specialize further and contribute new ideas or research in their chosen field. 

Other Components:

  • Seminars and Workshops: Many MBA programmes, including AKTU-affiliated ones, organize seminars, guest lectures, and workshops to bridge the gap between theory and practice.
  • Industry Exposure: To enhance learning, students often visit industries, attend conferences, and participate in industry collaborations.
  • Soft Skills Development: To complement the technical knowledge, soft skills such as communication, leadership, and team management are also a part of the curriculum.

Industry Academia Interaction

Ambalika Institute of Management and Technology (AIMT) has collaborations with LMA (LucknowManagement Association), and PHDCCI (PHD Chamber of Commerce and Industry).  The intent of these collaborations is to bridge the gap between academia and industry, fostering practical knowledge exchange, skill development, and an ecosystem conducive to innovation and industry-ready talent.

Lucknow Management Association (LMA)

LMA was founded in 1976 by a group of distinguished professionals in Lucknow under the leadership of the Late Mr. T.N. Dhar, who was the Secretary, Planning, Govt. of U.P., at the time. Over the years, LMA has hosted a series of lectures featuring prominent management speakers who have presided over the meetings. Our students regularly participate in these lectures organized by LMA.

PHD Chamber of Commerce (PHDCCI)
PHDCCI has been working as a catalyst for the promotion of Indian industry, trade and entrepreneurship for the past 119 years. It is a forward looking, proactive and dynamic PAN-India apex organization. As a partner in progress with industry and government, PHDCCI works at the grass roots level with strong national and international linkages for propelling progress, harmony and integrated development of the Indian economy. Acting as the “Voice of Industry & Trade,” it has reached out to more than 1,50,000 large, medium and small industries in the years since its inception.

  • 15 students of AIMT participated in the Academic Session on Promoting Collecting Action(SDG 16) on 29/11/2024, at PHD House,Lucknow.
  • In collaboration with the Ministry of MSME, Govt. of India, Invest UP and ODOP, Uttar Pradesh, PHDCCI is organizing the 3rd edition of UPITEX (Uttar Pradesh) International Trade EXPO from 23/01/25 to 27/01/25 at Indira Gandhi Pratisthan,Lucknow. Our students will be volunteering for the same as Event Managers.

Department Achievements

Recently, our Additional Director, Dr. Shweta Mishra, presented her research paper titled “Moderating the Role of WhatsApp in Learners’ Advancement in Higher Education” at the International Conference on Business and Technology (ICBTOxford 2024) held at the University of Oxford, UK.

We look forward to helping you acquire one of the top degrees in Management at Ambalika Institute of Management & Technology! Apply today or send us your queries!